Third year in a row we were responsible for Luxoft Ukraine New Year event — this time, due to the quarantine, it was supposed to happen in the online format on December 23, 2020. The challenges we faced were: a very modest budget and only 3 weeks for preparation. The client requested something warm and[…]
The task was creating a key visual for Jagermeister annual event — Jager Music Awards. The image had to communicate the idea of a new world we had found ourselves in in 2020, which affected the music stage greatly — there were much less projects released this year, but they took much more efforts &[…]
Developing a visual ID for another Kyiv Music Day 2020 music conference, we strived to find an image that would characterize this multi-format, hybrid event that combines most diverse aspects of the industry — media, sponsorship, celebrity marketing, production, ect. — touching on both deep and superficial levels, criticizing negative trends and proudly showcasing achievements[…]
This was our second collaboration with Luxoft Ukraine — after the pretty successful experience with a music festival in 2019, having revealed the potential of party animals in humble software developers, the company requested a space-themed corporate party for about 2000 guests. We offered the concept based on the most inspiring, daring and breathtaking story[…]
The task was to create viral messages for merchandise timed to the annual M1 TV‘s event — M1 Music Awards. Prints were designed by M1 Agency. ‘It’s Five!’ t-shirt plays with the event’s motto ‘Five!’ that stands for the 5th ceremony, and also with a slang phrase originating from the highest grade in the Ukrainian/Russian[…]
Kyiv Music Days is an industry conference taking place twice a year, and this time—in the frame of Ukrainian Music Fair 2019. It is dedicated to showbiz, artist promotion, event production, concert technologies, marketing and all that jazz; and its 3d autumn edition in partnership with L-Acoustics went under the title ‘Autumn Sound’. Our task was[…]
Rebranding for Ukrainian Music Fair, the main and one of the oldest industry events (25 years old, no joke), promised lots of challenges and tough negotiations — for the old style was, uhm, really old-fashioned. Unexpectedly and fortunately, the process turned out to be pretty smooth and some really bold (as for this institution) solutions[…]
Once upon a time we got invited to participate in a tender as an event organizers. This was the big IT company developing different types of software, with offices all around the world and thousands employees — LUXOFT. Way too big corporation for the wild small us, but we were tempted to try (and we have a[…]
SOMETHING ELSE ABOUT TECH An international tech summit known as BSS (Black Sea Summit) requested a new visual and communication concept to return with after a year hiatus. The summit is changing a format and marketing goals, becoming more global and not attached to the Black Sea Region as it’s been before. The client wanted[…]
TURN FALLING INTO DANCING The motto of PLAN B 2017 ‘Turn Falling Into Flying’ reflects the challenging situation when a ‘plan A’ fails and one must create a ‘plan B’; an instance of failure and discouragement that—not easily, but with an extra effort and creativity—can be turned into a moment of triumph. This video was meant[…]
PLAN B 2017. FESTIVAL OF SOCIAL INNOVATIONS AND NEW MUSIC As you go the way of life, you will see a great chasm. Jump. It is not as wide as you think. / Joseph Campbell This year we started uplifting the project with a tiny update of the brand ID. Albeit we really love the work[…]
The idea behind Connect Ukraine Festival is to create a playground for creative people, to inspire and motivate them to change the world by giving them tools, skills and resources for that. To showcase the best startups and most successful projects of Ukrainian creative industry and get them connected with the foreign colleagues, experts and[…]
PLAN B Festival of Social Innovations and New Music The main, pretty obvious, idea behind this name is the idea of unkillable optimism: whatever happens, do not give up. For there is always a solution for every problem, there’s always an exit, a perspective from which the glass is always half full, there is always[…]
LOVE AT FIRST TOUCH TOUCH is conceived as an international interdisciplinary project with wide genre range (music, dance, cinema, video-art, fashion, performance art, etc) mixed with social activism and socially meaningful actions. We probably wouldn’t mind to arrange something as ambitious as a ‘cultural revolution’, but what we don’t really like about this notion is radicality[…]
The true story behind these 3 brand ID videos is: we didn’t have a web site (was under construction), we didn’t have time, but we had a FB page and a 3D-model of our brand stone partly done — so we decided not to wait and use it for building expectations and escalating the intrigue.The communicative mission of the[…]
Dancing On The Cutting Edge When we were creating the concept for GEM Fest, we wanted to embellish it with as many different meanings and connotations as possible, just as the rather long-winded full title of the Georgian Electronic Music Festival contains the word ‘gem’ in its name: a precious stone, hidden away in an[…]
The Dancing Heart of Kiev The annual summer electronic music festival OSTROV is being held in the city centre of Kiev (Ukraine), at the Trukhanov Ostrov (‘island’ in Ukrainian) in the Dnepr river. The 2d OSTROV 2014 had been preparing in a pretty difficult context — Crimea’s annexation, the civic war at Donbass, the deep[…]
Web site Patterns reflecting the key memes of the season Prints Stikers Banners for video wall (48m) Banners for the video deckhouse Movie theatre open air Credits: Mara Fauque — design, web-design, visual solutions, production management, content moderating, art-directing. Oleksandr Demianenko — photo, video directing, camera, cut, sound, movie fest curator. Masha Kuznetsova, Tanja Sharonova aka Freak Fabrique — installations,[…]
The Brand ID of 21th Kazantip was based on the ‘big bang’ concept. Font Personal plastic cards granting the right of multiple pass at the venue. Lineup poster Lineup billboards 6х3 m at the venue Line-up poster and line-up t-shirt T-shirts Lineup billboards Artists and meme posters for the light boxes Stickers The Opening Ceremony: The Big[…]
The twentieth, jubilee season of The Kazantip Republic was marked by a documentary series titled ’20 Years Of Our Era’, which became a tagline of the project. It was also embodied in the opening credits of all the short movies produced that year, in the brand ID and the main stage’s decoration. Viza, a personal plastic multi[…]
‘New York City officially passes bill to create a nightlife office. There will also be a ‘nightlife director,’ whose position is similar to the ‘night czar’ or ‘night mayor’ position in other cities. Their main goal is to advocate for the city’s nightlife by serving as a point of contact between the city and those[…]
It was a long-time tradition of The Kazantip Republic to have a new brand ID—font, logo, slogan—every year along with a new season’s theme. Changing a well-known and recognizable for something fresh and unknown used to complicate our life a bit, but, luckily, after a few years of such re-dressing we could afford it and it prevented us[…]
II Summit On Mars was a 3-day conference dedicated to festival events, advanced marketing and social technologies. It was taking place at the territory of Kazantip traditionally called Mars, with the participation of international speakers well known in the industry—owners of music festivals, awards, publishing labels; representatives of major companies and media. Logo Merchandising Press[…]
Live On Mars was a subproject of The Kazantip Republic — a festival of live music within an electronic festival, a 4-5 night program taking place at a special live stage. During several years it had not just been giving the young talented bands from Russia and Ukraine a powerful boost, but also introducing to[…]
It’s known that crowdsourcing is not necessarily a feature of low budget projects, but one of the greatest marketing tools and truly a ‘creative communication’ — creative on both sides, a project’s and the audience’s. For a music and art festival like the Kazantip Republic it’s, in a way, a must have. For it allows[…]
How we won Ibiza Between 24-29th May 2011 Ibiza hosted the 4th International Music Summit where the Republic was taking part as a speaker. KAZANTIP IS NOT WHAT YOU THINK was the subject of our talk, because, first off, we meant to explain plainly that Kazantip is not a festival. During the performance the reps of[…]
‘Like anyone else I hear the inner voice. Sometimes two.’ ‘Sometimes2’, the series of meditative and thoughtful micro-videos from Nikola Frantzevich Film Studio, got its name from a humorous sentence belonging to the President — ‘Like anyone else I hear the inner voice. Sometimes two.’ Created in a genre of art-documentary, these shorts reflect our[…]
Logo Stickers Viza, a plastic multi-pass Kazantip 2010. Mental Asylum The main theme of the season 2010 was a self-ironic idea of our own abnormally. While for its citizens Kazantip Republic was a perfect alternative realm with fair and kind rules, for the rest of the world it seemed to be a grand illusion or even ‘delusion’,[…]
The Kazantip Republic through the eyes of normal people When it comes to what other, relatively more normal people think of our imaginary world, it’s a big international annual club culture festival held in summer at the Black Sea coast of Crimea, Ukraine (Russia’s neighboring, ex-USSR country). It starts in late July and ends in[…]
What is Kazantip? Huh, as if we know the answer! We’ve been groping for it since 1992 and it’s still somewhere out there. We hope, you too couldn’t satisfy the most important question of your life ‘Who am I?’ in a few words. And we don’t mean your name or occupation. What we know for a[…]
*Фильм Kazantip is not what you think (‘Казантип – это не то, что вы думаете’) был подготовлен специально для Ibiza Music Summit 2011. Здесь приведен полный текст фильма и видеообращения на русском языке, aнглийская версия здесь >> Казантип – это не то, что вы думаете В нашем научно-популярном фильме мы постараемся познакомить вас с загадочным[…]
The concept of Fast Married made up back in 2003 was the development of the concept of the Kazantip Republic — if there’s a state and a constitution, there is also an institute of love and marriage that is meant to be regulated somehow. Since the Kazantip Republic was a realized utopia, an imaginary land striving for more beautiful[…]