THEY THOUGHT THEY COULD AFFORD THE WAR? MAKE RUSSIA PAY. Make Russia Pay was a digital exhibition held in Brussels (Belgium) in December 2023, that showcased Ukrainian call for confiscation of frozen Russian assets. The event was organized by The International Center of Ukrainian Victory and The National Interests Advocacy Network ANTS. We were responsible for visual[…]
UKRAINIAN BEASTS UNLEASHED FUNDRAISING AND CULTURAL RESISTANCE CAMPAIGN As the Russian army moved forward and occupied Ukrainian territories, it destroyed not only people’s homes and critical infrastructure, but also the nation’s intangible assets and cultural heritage – with the blatantly declared purpose of destroying Ukrainian identity. Currently, the Ministry of Culture has registered more than[…]
Marked the 100th day of Russia’s war in Ukraine with series of posters mocking Putin. The idea of the creative communication was developed for a book dedicated to unsuccessful Tinder experiences ’69 Bad Dates’, and presented on February 23d, but then was put away due to the obvious reason. But in May, the book’s[…]
The task was to develop branding, visual communications and a website for The Icebreakers Awards. “The Icebreakers Awards is the first civic engagement and human rights activism prize that focuses principally on Eastern Europe, the Caucasus and Central Asia. It aims to honour people and organizations that have made an outstanding contribution to civic activism,[…]
Third year in a row we were responsible for Luxoft Ukraine New Year event — this time, due to the quarantine, it was supposed to happen in the online format on December 23, 2020. The challenges we faced were: a very modest budget and only 3 weeks for preparation. The client requested something warm and[…]
This was our second collaboration with Luxoft Ukraine — after the pretty successful experience with a music festival in 2019, having revealed the potential of party animals in humble software developers, the company requested a space-themed corporate party for about 2000 guests. We offered the concept based on the most inspiring, daring and breathtaking story[…]
Rebranding for Ukrainian Music Fair, the main and one of the oldest industry events (25 years old, no joke), promised lots of challenges and tough negotiations — for the old style was, uhm, really old-fashioned. Unexpectedly and fortunately, the process turned out to be pretty smooth and some really bold (as for this institution) solutions[…]
Silver Stem is the American, Colorado based company, known by its soil grown, hand-crafted, best quality marijuana and cannabis products. The task was to develop a line of merch (t-shirts, hoodies, bags, cups, etc.) that would be fashionable, catchy, funny, playing with the topic—not in the hippie-ish, but rather hipster-ish, more universal style. Options based on the[…]
Once upon a time we got invited to participate in a tender as an event organizers. This was the big IT company developing different types of software, with offices all around the world and thousands employees — LUXOFT. Way too big corporation for the wild small us, but we were tempted to try (and we have a[…]
The task was to create brand IDs for two projects of the same owner: the Saint Petersburg based seafood bistro named GREBESHKI (‘scallops’ in Russian); and the next door art space SNEZHKI (‘snowballs’ in Russian) meant to be a multifunctional event hall. As you may see, there is no straight connection between these two notions —[…]
SOMETHING ELSE ABOUT TECH An international tech summit known as BSS (Black Sea Summit) requested a new visual and communication concept to return with after a year hiatus. The summit is changing a format and marketing goals, becoming more global and not attached to the Black Sea Region as it’s been before. The client wanted[…]
The task was creating a brand name and а brand ID for an educational platform for startups where founders and high level managers can learn marketing (and other necessary skills – in the phase II); go through a bootcamp and develop their strategy, as well as find people able execute it. Markets: USA, Worldwide. Key notions: Community[…]
TURN FALLING INTO DANCING The motto of PLAN B 2017 ‘Turn Falling Into Flying’ reflects the challenging situation when a ‘plan A’ fails and one must create a ‘plan B’; an instance of failure and discouragement that—not easily, but with an extra effort and creativity—can be turned into a moment of triumph. This video was meant[…]
PLAN B 2017. FESTIVAL OF SOCIAL INNOVATIONS AND NEW MUSIC As you go the way of life, you will see a great chasm. Jump. It is not as wide as you think. / Joseph Campbell This year we started uplifting the project with a tiny update of the brand ID. Albeit we really love the work[…]
The idea behind Connect Ukraine Festival is to create a playground for creative people, to inspire and motivate them to change the world by giving them tools, skills and resources for that. To showcase the best startups and most successful projects of Ukrainian creative industry and get them connected with the foreign colleagues, experts and[…]
The concept was conceived, incubated and born in record time—in 5 minutes or less, while staring at the opened GoDaddy page with the firm intention to buy a domain name for a prospective creative agency, immediately. This time we were our own clients, so it wasn’t time for demureness—in order to find a proper name[…]
PLAN B Festival of Social Innovations and New Music The main, pretty obvious, idea behind this name is the idea of unkillable optimism: whatever happens, do not give up. For there is always a solution for every problem, there’s always an exit, a perspective from which the glass is always half full, there is always[…]
The true story behind these 3 brand ID videos is: we didn’t have a web site (was under construction), we didn’t have time, but we had a FB page and a 3D-model of our brand stone partly done — so we decided not to wait and use it for building expectations and escalating the intrigue.The communicative mission of the[…]
Dancing On The Cutting Edge When we were creating the concept for GEM Fest, we wanted to embellish it with as many different meanings and connotations as possible, just as the rather long-winded full title of the Georgian Electronic Music Festival contains the word ‘gem’ in its name: a precious stone, hidden away in an[…]
Web site Patterns reflecting the key memes of the season Prints Stikers Banners for video wall (48m) Banners for the video deckhouse Movie theatre open air Credits: Mara Fauque — design, web-design, visual solutions, production management, content moderating, art-directing. Oleksandr Demianenko — photo, video directing, camera, cut, sound, movie fest curator. Masha Kuznetsova, Tanja Sharonova aka Freak Fabrique — installations,[…]
The Brand ID of 21th Kazantip was based on the ‘big bang’ concept. Font Personal plastic cards granting the right of multiple pass at the venue. Lineup poster Lineup billboards 6х3 m at the venue Line-up poster and line-up t-shirt T-shirts Lineup billboards Artists and meme posters for the light boxes Stickers The Opening Ceremony: The Big[…]
The twentieth, jubilee season of The Kazantip Republic was marked by a documentary series titled ’20 Years Of Our Era’, which became a tagline of the project. It was also embodied in the opening credits of all the short movies produced that year, in the brand ID and the main stage’s decoration. Viza, a personal plastic multi[…]
It was a long-time tradition of The Kazantip Republic to have a new brand ID—font, logo, slogan—every year along with a new season’s theme. Changing a well-known and recognizable for something fresh and unknown used to complicate our life a bit, but, luckily, after a few years of such re-dressing we could afford it and it prevented us[…]
II Summit On Mars was a 3-day conference dedicated to festival events, advanced marketing and social technologies. It was taking place at the territory of Kazantip traditionally called Mars, with the participation of international speakers well known in the industry—owners of music festivals, awards, publishing labels; representatives of major companies and media. Logo Merchandising Press[…]